Slow the Flow
Inspiring a Cultural Shift in Water Conservation
Challenge
Utah has faced its most challenging drought in decades. At the same time, convincing resistant Utahns to change their water-usage behavior has proven just as challenging as the drought itself. We were tasked with lowering that resistance and helping residents to be more mindful of their usage.
Solution
We went straight for the heart. Every living thing survives and thrives on water. By conveying a reverence for water, our message sought to change Utahns' emotional connection to this life-giving element, turning conservation from an obligation into something rooted in care and connection.
Winner
National
Gold
Gold
