Our Mission: To Move People
At Penna Powers, we’re behavior change experts. Motivating people to make a change is at the root of everything we do. It starts with our mission, "To Move People," and drives every aspect of what we do, from strategy to KPIs.
To forge a meaningful connection with your audience, a deep understanding of human behavior is essential. Every message we craft is strategically designed to tap into the neural pathways that trigger engagement and create lasting connections with your audience.
Stop, Break it Down
“Whoa,” Was the Reaction
Penna Powers was tasked with striking an emotional chord to help change Utahns’ outlook (and behavior) in regard to texting and driving. Our “I’m sorry” video for Zero Fatalities provided a new, emotional look at how a quick glance at a text while driving can upend a family’s world. The results hit home.
Case Study
Feeling the Foodie Vibes
Shopping at a Harmons grocery store just feels different. There’s something to be said about their commitment to quality food, so we said it through interpretive dance. Because sometimes showing a feeling works better than talking about it. Step inside a Harmons, and you’ll feel it, too.
Case Study
Cultivating Family Connection
We’ve got the world’s technology at the touch of our fingertips. But that often comes at the cost of our closest relationships. Our campaign for Utah’s CHAT program encouraged families to put down their devices and pick up a conversation — which is proven to lead to healthier outcomes for all, especially developing teens.
Case Study
Over Forty Years of Putting Brands in Motion
We’ve got the world’s technology at the touch of our fingertips. But that often comes at the cost of our closest relationships. Our campaign for Utah’s CHAT program encouraged families to put down their devices and pick up a conversation — which is proven to lead to healthier outcomes for all, especially developing teens.
Award-Winning, Not Award Focused
Sure, winning awards is great. But it’s never been our focus. Whether we’re providing expertise in technology, higher education, health care, and transportation, or agency disciplines like public involvement, behavior change, and social media, we’ve always had a focus on what moves people. The fact that we’ve received dozens of accolades along the way is just icing on the cake.
