Utah Department of TransportationDriving Personal Change Through Community Outreach Challenge The top five behaviors killing people on Utah’s roads are driving distracted, impaired, drowsy, aggressive, and unbuckled. Traffic fatalities are a leading cause of death in the U.S., and Utah is not immune to the consequences of dangerous decisions behind the wheel. Crash statistics and public opinion research show a …
Zero FatalitiesThe Apology That Forced a Mind Shift Challenge Most drivers saw “Zero Fatalities” as an unrealistic goal rather than a personal responsibility. They traded catastrophic risk of an “accident” for small conveniences (a quick text, a few minutes saved), telling themselves crashes just happen. No blame, no urgency, no change.Solution We moved the conversation to accountability by reframing the …
Utah Department of Health and Human ServicesHelping Parents and Teens Understand the Harms of Social Media Challenge Social media can connect us to a world of opportunities, but what if it’s harming our children? Most parents don’t realize how social media impacts their children and teens.Teens who spend more than 3 hours per day on social media face double the …
Slow the FlowInspiring a Cultural Shift in Water Conservation Challenge Utah has faced its most challenging drought in decades. At the same time, convincing resistant Utahns to change their water-usage behavior has proven just as challenging as the drought itself. We were tasked with lowering that resistance and helping residents to be more mindful of their usage.Solution We went straight …